what to visit in Malaga

History’s most extravagant painter who once declared “I am surrealism” was also modest enough to say that he loved publicity, and above all, that publicity loved him. Salvador Dali never tiered of announcing to the world that he was a genius, and the media never complained about his eccentric and provocative personality. Thanks to an exhibit organized by Fundación Picasso Casa Natal in Malaga, you can discover how much magazines, newspapers and other media were relevant to Dali’s artistic career.

Dali and his Public Image
The fame that Dali was able to reach over the course of his life (1904-1989) had a potent and single cause: he was very gifted in the art of constructing a public image. His wife and muse Gala also played a singular role, giving him editorial support, providing inspiration, and managing his work’s diffusion. Without Gala, Dali wouldn’t exist as we know him, and were it not for the media; we might not know him at all.

Perhaps we can see the best display of his facet of media provocateur with his publication of the Dali News, the mere title of which underlines his status and makes it seem as if he was his own country, a whole universe worthy of media attention. As he is. The magazine was only published twice, both times with the principal objective of exalting the genius of the artist and his wife and muse.

If dreams were Dali’s greatest ally, magazines, periodicals ads, illustrations, collages and other mediums were his faithful friends. Until the 16th of May, the exhibit will explore this oft overlooked aspect of the Catalan icon though the 246 works shown as part of the show titled “Salvador Dali and Magazines”.

Dali as a brand
Perhaps you are familiar with Dali and his surrealist methods. But did you also know that he wrote articles and designed magazine covers and ads? Dali collaborated with popular mainstream publications in France, Spain and the US, and did commissioned work for Life, Vogue, The New York Times and the Paris Match – just to name the big ones. He became the face of a brand of lipstick, and lent his image to marketing of perfumes, diamonds, stockings, drinks and luxury goods.

Perhaps all humans are really cubists at heart: our profiles are composed of multiple facets that make up a personality so complex that it is impossible to know everything. Dali’s personality is so incredible that it will never cease to surprise. Don’t miss this fascinating exhibit in the homeland of one of Spain’s other great artistic geniuses, Pablo Picasso.

Take advantage of this event to escape a few days to the south of Spain, you can find affordable lodging with all the comforts you need at a good price renting Apartments in Malaga.